Hauv kev tshaj tawm online, Facebook tau dhau los ua ib qho cuab yeej tseem ceeb, txawm hais tias nws yog tus kheej tus account nrog tib neeg lossis lub vev xaib pej xeem rau kev tshaj tawm thiab kev tshaj tawm.
Rau kev lag luam hla ciam teb e-lag luam, tshwj xeeb tshaj yog rau cov lag luam ywj pheej, nws yog ib qho tsim nyog yuav tsum muaj Facebook tus kheej tus account thiab txhawb nqa koj lub khw thiab hom lag luam lub vev xaib pej xeem.
Txhawb nqa koj cov khoom thiab hom, tshaj tawm, taug qab cov ntaub ntawv, thiab siv Facebook pixel yuav pab txhim kho kev tshaj tawm thiab txheeb xyuas cov ntaub ntawv. Yog li dab tsi yog Facebook pixel? Yuav siv nws li cas rau kev lag luam? Thiab yuav ua li cas khi pixels rau tag nrho cov nqi tom qab? Wb tau paub.
Muaj qhov xav tsis thoob thaum kawg ntawm tsab xov xwm: allvalue tau qhib Facebook tshaj tawm tus account qhib channel, thiab cov lag luam uas xav tau qhib cov nyiaj pub dawb tuaj yeem txav mus rau qhov kawg ntawm tsab xov xwm kom tau txais daim ntawv sau npe.
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Dab tsi yog Facebook pixel
Facebook pixel yog dab tsi? Hauv luv luv, facebok pixel yog JavaScript code uas tso cai rau koj taug qab thiab ntsuas cov txiaj ntsig ntawm kev tshaj tawm, thiab tsim cov neeg tuaj saib tshaj tawm hauv txoj kev ua tau zoo dua hauv lub sijhawm luv luv. Piv txwv li, thaum cov neeg siv khoom pom ib nplooj ntawv nrog pixels embedded, lub pixel sau nws tus cwj pwm, thiab tom qab ntawd koj tuaj yeem tsim cov neeg tuaj saib raws li qee tus cwj pwm sau los ntawm pixels.
Feem ntau, Facebook pixels yog ib txoj hlua ntawm cov lej uas tuaj yeem siv los taug qab cov xwm txheej, xws li saib cov nplooj ntawv web, tshawb nrhiav, ntxiv rau lub tawb nqa khoom, kos tawm, thiab lwm yam, yog li koj tuaj yeem nkag siab txhua tus cwj pwm ntawm koj lub khw.
Siv Facebook pixel tuaj yeem pab koj
Ntsuas tus nqi hloov pauv ntawm cov khoom sib txawv
Tam sim no, yuav luag txhua leej txhua tus yuav tsis siv ib lub cuab yeej los xauj lub vev xaib, thiab lawv yuav siv cov xov tooj ntawm tes, ntsiav tshuaj thiab khoos phis tawj kom ua tiav kev tshawb nrhiav. Rau kev hloov pauv tus cwj pwm ntawm cov khoom siv sib txawv, pixels tuaj yeem siv los taug qab.
Optimize cov nyhuv ntawm kev tshaj tawm
Lub hom phiaj ntawm kev tshaj tawm yog xav kom cov neeg siv khoom muaj peev xwm pom koj cov kev tshaj tawm thiab ua qhov koj xav tau, xws li kev yuav khoom. Txhawm rau ua qhov no, koj yuav tsum xav txog ob nqe lus nug: yuav ua li cas kom raug tso tawm rau cov neeg tuaj saib uas txaus siab rau koj qhov kev tshaj tawm thiab yuav ua li cas cia cov neeg tuaj saib ua qhov koj xav tau. Taug qab cov neeg tuaj saib tus cwj pwm hauv pixels, xyuas kom tseeb tias koj tuaj yeem pom cov nplooj ntawv twg yuav tiv thaiv cov neeg tuaj saib los ntawm kev txav mus los thiab ua kom zoo dua.
Tsim kom muaj cov neeg tuaj saib zoo sib xws
Cov neeg tuaj saib yog ib feem tseem ceeb ntawm kev tshaj tawm Facebook. Cov neeg siv uas tau ua tshwj xeeb hauv koj lub vev xaib tuaj yeem ntes tau los ntawm Facebook pixels yav dhau los, thiab pab koj nrhiav cov neeg siv zoo sib xws ntawm koj cov neeg tuaj saib zoo tshaj.
Cheebtsam ntawm Facebook pixel
Pixel code yog tsim los ntawm ob lub ntsiab lus: lub hauv paus code thiab qhov xwm txheej ntawm pixel.
Pixel puag code: pixel raws li code taug qab tus cwj pwm ntawm lub xaib thiab muab cov txheej txheem rau ntsuas cov xwm txheej tshwj xeeb.
Txheej xwm txheej xwm: txheej xwm txheej xwm hais txog tus cwj pwm uas tshwm sim hauv lub vev xaib, xws li kev tsheb khiav lossis kev tshaj tawm. Muaj ob txoj hauv kev los taug qab cov xwm txheej:
1. Cov txheej xwm txheej txheem: Facebook muaj preset txheem txheej xwm, uas yog: saib cov ntsiab lus hauv web, nrhiav, ntxiv rau lub tawb nqa khoom, pib checkout, ntxiv cov ntaub ntawv them nyiaj thiab kev yuav khoom. Los ntawm cov txheej txheem taug qab kev hloov pauv, koj tuaj yeem tau txais cov ntaub ntawv tsheb khiav thiab tus cwj pwm ntawm cov xwm txheej no.
2. kev tshwm sim kev cai: raws li koj cov kev xav tau tshwj xeeb, koj tuaj yeem hloov kho tus qauv lossis tus kheej-txhais cov xwm txheej hauv lub vev xaib kom ua tiav lub hom phiaj kev hloov pauv zoo tshaj plaws.
Tom qab paub tias Facebook pixels yog dab tsi thiab lawv ua haujlwm li cas, peb yuav ua li cas tsim pixels thiab yuav ua li cas khi lawv mus rau tag nrho cov nqi tom qab? Cia peb ua nws ib kauj ruam.
Tsim Facebook pixel
Ua ntej tsim Facebook pixels, tsim lub facetool kev tswj hwm kev lag luam platform (BM), thiab nyem kom kawm paub tsim BM.
1. nrhiav pixel
Mus rau koj lub Facebook BM, nrhiav cov cuab yeej tswj kev tshwm sim nyob rau sab laug sab sauv, thiab tom qab ntawd nyem rau ntawm cov ntaub ntawv cuam tshuam ntawm nplooj ntawv tom ntej
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2. xaiv lub vev xaib
Ntawm nplooj ntawv txuas tshiab cov ntaub ntawv, xaiv qhov kev xaiv nplooj ntawv web, thiab tom qab ntawd nyem pib
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3. xaiv txoj kev koom ua ke
Xaiv seb lub vev xaib cuam tshuam li cas los pib xa cov xwm txheej hauv qhov chaw. Xaiv pixel code
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4. teeb lub npe pixel
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5. nrhiav pixel code
Txoj kev teeb tsa ntawm txoj cai yog: ntxiv pixel pixel code rau lub vev xaib manually, thiab tom qab ntawd luam cov lej. Tam sim no, cov kauj ruam los ua haujlwm ntawm Facebook BM tiav lawm
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khi Facebook pixel rau allvalue keeb kwm yav dhau
Tom qab tsim Facebook pixels, koj yuav tsum khi rau tag nrho cov txiaj ntsig keeb kwm yav dhau los kom pixels tuaj yeem ua nws lub luag haujlwm hauv kev pab kom tau txais cov neeg siv khoom tus cwj pwm ntawm koj lub xaib.
1. mus rau allvalue keeb kwm yav dhau thiab nkag mus rau hauv lub khw online> nyiam
Hauv qhov kev nyiam interface, muab tshuaj txhuam cov lej pixel luam hauv cov kauj ruam dhau los ntawm Facebook pixel ID. Nco ntsoov tias tsuas yog tus lej yuav tsum tau theej yam tsis tau luam tag nrho cov hlua ntawm lub hauv paus code rau keeb kwm yav dhau
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2. xyuas kom meej tias lub installation tiav
Thov xauj koj lub vev xaib hauv Google Chrome browser thiab siv Facebook tus nom Facebook pixel pab txuas ntxiv los xyuas seb qhov kev teeb tsa puas ua tiav.
Tom qab txhim kho qhov txuas ntxiv, xauj koj lub vev xaib thiab nyem qhov txuas ntxiv kom pom cov xwm txheej ntawm pixels
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Pixels tsis ua haujlwm ib txwm lossis ceeb. Tshwj xeeb tshaj yog thaum cov xwm txheej dynamic (xws li nyem khawm) siv los ua cov xwm txheej tshwm sim, koj tuaj yeem ua rau ib txwm muaj los ntawm nias lub pob ib zaug tom qab teeb tsa cov pixels.
Sau ntawv kawg
Tom qab paub yuav ua li cas los tsim thiab khi pixels hauv keeb kwm yav dhau los, nws tseem yog ib kauj ruam tom qab koj tso rau hauv kev tshaj tawm: sau npe rau tus account. Allvalue tau qhib Facebook tshaj tawm tus account qhib channel. Cov lag luam uas xav tau qhib ib tus as-qhauj dawb tuaj yeem nyem "nyeem cov ntawv nyeem" txhawm rau xa daim ntawv lossis sau rau hauv daim ntawv thov los ntawm nias tus lej ob sab ntawm qhov kawg ntawm cov ntawv nyeem.
Post lub sij hawm: Jun-09-2021