Yog tias SARS xyoo 2003 tau hloov pauv tus cwj pwm kev yuav khoom ntawm cov neeg siv khoom hauv tsev thiab ua rau Taobao ua tiav, tom qab ntawd tus kabmob tshiab yuav ua rau lub lag luam e-lag luam sawv cev los ntawm Amazon ntawm thoob ntiaj teb thiab ua rau muaj kev hloov pauv tshiab ntawm kev yuav khoom ntawm cov neeg siv khoom thoob ntiaj teb. .
Rau cov neeg uas xav pib ua lag luam hauv kev lag luam e-lag luam, piv nrog cov khoom lag luam e-commerce saturated, hla ciam teb e-lag luam yog undoubtedly tsuas yog xaiv nrog cov nyiaj tau los siab dua thiab qis dua.
Kev lag luam "tsev" coj los ntawm kev sib kis tau nrawm zuj zus ntawm kev muag khoom hauv online thoob ntiaj teb
(US e-commerce ib puag ncig)
Tom qab ntau tshaj kaum xyoo ntawm txoj kev loj hlob, domestic e-lag luam tau tsim nyob rau hauv ib tug ntau yam hluav taws xob kev lag luam hom. Niaj hnub no, tus nqi ntws yog siab heev, thiab tau kawg, tus nqi khiav lag luam kuj nce ntxiv. Kev lag luam e-lag luam hauv tsev tau dhau los ua kev sib tw tshwj xeeb, tab sis kev lag luam hauv online nyob txawv teb chaws tau loj hlob ntawm kev kub ceev, thiab kev sib kis mus ntxiv, ntau tus neeg kev lag luam tau hloov pauv, thiab kev siv hauv online yuav loj hlob mus ntxiv.
Lub neej yav tom ntej yog cog lus.
Amazon sawv tawm hauv ntiaj teb
Raws li saum toj kawg nkaus 10 e-lag luam e-lag luam online muag khoom muag hauv Tebchaws Meskas, Amazon yog thawj tus thawj coj hauv Asmeskas kev lag luam e-lag luam, nrog rau kev lag luam sib faib ze li ntawm 40% kwv yees los ntawm emarkerter.
Raws li daim ntawv tshaj tawm tau tshaj tawm los ntawm cbcommerce.eu, FedEx thiab worldline, cov neeg ua lag luam e-lag luam loj hauv European e-commerce lag luam yog Amazon thiab eBay, nrog rau kev lag luam feem ntau tshaj 50%.
Raws li kev soj ntsuam cov ntaub ntawv thiab kev kwv yees cov ntaub ntawv tso tawm los ntawm emarketer, Western European lub teb chaws yog lub zog tseem ceeb ntawm kev noj online, thiab cov khw muag khoom hauv online ntawm UK, Lub teb chaws Yelemees thiab Fabkis ua ke suav nrog ntau dua 60% ntawm cov teb chaws Europe, ntawm cov uas. UK cov khw muag khoom lub cev hauv online nyob rau qib thib peb hauv ntiaj teb.
Hauv Asia (tshwj tsis yog Tuam Tshoj av loj), Nyiv muaj qhov loj tshaj plaws hauv online khw muag khoom nplai. Amazon yog thawj lub khw hauv online hauv Nyij Pooj.
Cov saw hlau muaj zog pab cov neeg muag khoom me thiab nruab nrab muag lawv cov khoom thoob ntiaj teb
Amazon qub hais tias: xya txoj kev xaiv, peb txoj haujlwm, kev xaiv yog qhov tseem ceeb tshaj plaws. Nrog rau kev lag luam thoob ntiaj teb kev lag luam e-lag luam txoj kev loj hlob, "ua hauv Suav teb" tau hlub los ntawm cov neeg siv khoom txawv teb chaws. Tuam Tshoj ua lag luam, hu ua "lub ntiaj teb Hoobkas", muaj kev sib tw zoo ntawm cov khoom txaus, ntau pawg thiab zoo zoo. Nrog Amazon cov khoom ua vaj ntxwv, cov neeg muag khoom suav tsis yog tsuas yog tsim rau kev ua haujlwm ntev ntawm txoj kev ua kom zoo, tab sis kuj tuaj yeem ua haujlwm ntau yam khoom.
Peb tuaj yeem sib piv cov lag luam wholesale hauv tsev (xws li 1688) nrog cov khoom lag luam Amazon, thiab muaj qhov sib txawv ntawm tus nqi loj (siv cov xov tooj ntawm tes ua piv txwv).
(1688 website)
(cov ntaub ntawv qhov chaw: sorftime kev lag luam tsom xam daim ntawv qhia ntawm Amazon BSR pem hauv ntej rooj - nqi ntau yam tsom xam)
Cov neeg muag khoom Suav tau tuav ib feem ntawm Amazon ntau qhov chaw
Feem ntau ntawm Amazon kev muag khoom thoob ntiaj teb yog los ntawm cov neeg muag khoom hauv zos ua ntej, tom qab los ntawm cov neeg muag khoom Suav. Hauv Fab Kis, Ltalis, Spain thiab Canada, cov neeg muag khoom Suav txawm suav txog feem ntau dua li cov neeg muag khoom hauv zos.
(cov ntaub ntawv qhov chaw - Amazon official platform)
Yuav ua li cas nkag Amazon
Ua ntej tshaj plaws, peb yuav tsum paub meej txog lub hom phiaj ntawm kev sib tw e-lag luam?
Nws yog tsheb! Ntawd yog, thaum cov neeg siv khoom tshawb nrhiav cov ntsiab lus lossis cov khoom lag luam, cov khoom tuaj yeem tso tawm rau ntawm nplooj ntawv tshawb fawb. Qhov siab dua qhov qeb duas, qhov muaj feem ntau ntawm kev nthuav tawm. Yog tsis muaj tsheb khiav, nws tsis tuaj yeem tsim kom muaj kev txiav txim ntau dua thiab kev muag khoom ntau dua. Rau cov neeg muag khoom loj, txhawm rau txhawm rau sib ntaus sib tua, peb tuaj yeem siv txhua yam nyiaj txiag (qhov tseeb, muaj lub khw loj, cov muag me me tau zoo dua tsis nkag), tab sis cov muag me tau nyiaj tsawg. Txij li thaum peb tsis tuaj yeem siv nyiaj los maj nrawm, rau cov muag khoom me me, peb tuaj yeem ua tau zoo dua li peb cov neeg sib tw hauv qee qhov ntev.
Vim Amazon platform yuav ua kom tiav cov qhab nia raws li ntau yam kev ntsuas ntawm cov khoom. Qhov qhab nia siab dua, kev khiav tsheb ntau dua thiab qhov siab dua cov khoom qeb duas. Cov cim qhia xws li qhov cuam tshuam ntawm cov neeg siv khoom tshawb nrhiav lub hom phiaj thiab cov khoom lag luam, lub sijhawm txee, muag ntim, hloov pauv tus nqi, tus nqi ruaj khov, tus lej ntsuas, tus qhab nia, tus nqi xa rov qab ... Yog li ntawd, qhov nkag ua ntej, qhov hnyav ntawm cov khoom, qhov ntau dua. kev sib tw kom zoo dua.
Qhov thib ob, yuav ua li cas txheeb xyuas thiab xaiv lub khw?
Tej zaum qee tus neeg muag khoom tshiab xav tias Amazon muaj qhov pib siab, qhov tseeb, ntau ntawm lawv yog vim txoj kev xav tsis tuaj yeem ua raws li lub sijhawm. Nws tsis yog lub sijhawm ntawm kev muag yam koj xav muag, tsuas yog nrhiav cov khoom, faib khoom, thiab tshaj tawm. Vim tias tus naj npawb ntawm Amazon cov neeg muag khoom tau nce zuj zus, tshwj xeeb tshaj yog cov neeg muag khoom hauv Suav teb tau nkag mus rau hauv kev ua lag luam (ntau cov txuj ci tau nce hauv kev lag luam e-lag luam hauv tsev rau ntau tshaj kaum xyoo), kev sib tw ua lag luam tau dhau los tshwj xeeb. . Hauv cov neeg siv khoom siv hluav taws xob ib txwm muaj, cov khaub ncaws hnav thiab cov khoom siv hauv tsev, kev sib tw ntawm cov npe nrov yog qhov hnyav heev. Txoj hauv kev tseem ceeb tshaj plaws rau cov neeg muag khoom me thiab nruab nrab yog kom paub txog kev txheeb xyuas qhov chaw sib tw.
Peb tuaj yeem tau txais kev nkag siab rau hauv kev ua lag luam los ntawm kev tshuaj xyuas cov khoom lag luam saum 100 hauv Amazon cov neeg muag khoom zoo tshaj plaws. Vim tias sab saum toj 100 yog qhov tseem ceeb tshaj plaws embodiment ntawm qeb kev lag luam muag khoom, peb tuaj yeem txheeb xyuas qhov chaw ua lag luam los ntawm plaub yam hauv qab no:
Monopoly (peb hu ua monopoly dimension tsom xam hauv cov xwm txheej hauv qab no)
1. Kev muag khoom monopoly. Nyob rau hauv qeb kev lag luam, qhov muag ntim ntawm cov khoom taub hau yog siab heev, uas ua rau nws nyuaj rau kev soj ntsuam cov khoom kom tau txais kev muag khoom ntim. Peb hu nws cov khoom monopoly muag ntim. Hauv kev ua lag luam zoo li no, cov neeg siv khoom tau pom tseeb cov khoom nyiam nyob rau hauv feem ntau. Cov neeg muag khoom me thiab nruab nrab tsis haum rau nkag. Piv txwv li, cov khoom hauv qab no.
(cov ntaub ntawv qhov chaw, sorftime kev lag luam tsom xam daim ntawv qhia)
2. Hom / neeg muag khoom monopoly. Yog tias muaj cov khoom lag luam loj, cov neeg muag khoom loj thiab Amazon tus tswv lag luam sib koom ua lag luam hauv qeb lag luam yog siab dhau, peb hu nws lub npe / tus muag khoom / Amazon tus tswv lag luam muag khoom. Xws li kev sib tw ua lag luam feem ntau yog siab heev, cov muag khoom me me thiab nruab nrab tsis haum rau nkag. Piv txwv li, cov khoom siv hauv cov khoom hauv qab no:
(cov ntaub ntawv qhov chaw, sorftime kev lag luam tsom xam daim ntawv qhia)
Operational Professionalism (peb hu nws ua hauj lwm professionalism dimension tsom xam nyob rau hauv cov nram no)
1. Txheeb xyuas cov neeg sib tw hauv kev ua lag luam hauv qeb, yog tias lawv yog cov muag khoom loj uas tau ua haujlwm ntau xyoo thiab muaj kev faib tawm dav. Nyob rau hauv xws li kev ua lag luam, nws yog ib qho nyuaj rau cov muag khoom me me los koom nrog kev sib tw. Piv txwv li, Anker koom nrog hauv kev lag luam fais fab nyiaj txiag.
(cov ntaub ntawv qhov chaw, sorftime kev lag luam tsom xam daim ntawv qhia)
2. Qhov kev faib ua feem ntawm cov ntaub ntawv. Yog tias feem ntau ntawm cov khoom lag luam hauv qeb kev lag luam tau sau npe ua hom. Nws qhia tau tias tus neeg muag khoom muaj kev tshaj lij. Piv txwv li, qhov kev faib ua feem ntawm cov ntaub ntawv teev npe nyob rau hauv lub hwj chim bank lag luam yog siab li 81%. Tsis tas li ntawd, qhov kev faib ua feem ntau ntawm a +, video kuj qhia tau hais tias tus neeg muag khoom yog cov kws tshaj lij.
Tom qab kev muag khoom txaus ntshai:
Qhov no yog lub ntsiab lus uas ntau tus neeg muag khoom tsis quav ntsej, tab sis suav tsis txheeb cov lus qhia los ntawm qhov no. Vim tias ib zaug muaj kev xa rov qab, tus neeg muag khoom yuav tsum tau them tus nqi thauj khoom thiab xa rov qab. Yog hais tias cov khoom yog unpacked rau mus sib hais, nws yuav tsis raug muag dua, uas zoo heev txo cov nyiaj tau los. Yog tias qhov ntsuas nruab nrab hnub qub siab dua 4 hnub qub, qhov kev pheej hmoo ntawm kev rov qab los yog me me, txwv tsis pub nws loj. Tau kawg, yog tias tus neeg muag khoom uas muaj peev xwm ntawm cov khoom tshawb fawb thiab kev txhim kho tshwj xeeb hauv kev ua lag luam qis hnub qub, nws yooj yim dua kom tau txais qhov muag ntim thiab ceev ceev tuav cov npe los ntawm kev txhim kho cov khoom.
Tus nqi ntawm kev nqis peev:
1. Saib tus lej ntawm kev ntsuas. Yog hais tias qhov nruab nrab ntawm cov khoom ntsuam xyuas nyob rau hauv qeb kev ua lag luam yog loj heev, thiab cov cumulative platform luj yog siab, nws yog ib qho nyuaj rau cov khoom tshiab los sib tw nrog nws rau cov tsheb, thiab cov khoom tshiab yuav tsum tau siv ntau heev thaum ntxov advertising / thawb nqi. (tseem coj cov khoom siv fais fab nyiaj txiag ua piv txwv).
2. Saib ntawm qhov muag ntim. Yog tias cov khoom xav tau mus txog ntau pua qhov kev muag khoom txhua hnub kom nyob rau hauv daim ntawv teev npe, nws yuav tsum tau npaj peev nyiaj ntau.
3. Tus nqi logistics. Yog tias cov khoom loj lossis hnyav, nws tsuas yog thauj tau los ntawm hiav txwv. Cov khoom lag luam no muaj tus nqi thauj khoom thawj zaug thiab cov nqi siab, uas tsis haum rau cov muag khoom me me thiab nruab nrab.
(cov ntaub ntawv qhov chaw, sorftime kev lag luam tsom xam daim ntawv qhia)
Rau cov muag khoom me thiab nruab nrab, thawj yam uas Amazon yuav tsum ua yog kev sib tw kev sib tw. Yog tias peb siv cov txheej txheem saum toj no los txheeb xyuas lub xov tooj ntawm tes plhaub Kev Lag Luam, ces peb paub tias kev ua lag luam zoo li muaj qhov sib txawv ntawm tus nqi loj, tab sis muaj kev sib tw zoo, kev ua haujlwm siab, kev nqis peev siab, thiab cov muag khoom me thiab nruab nrab. tsis muaj caij nyoog. Tab sis kawm siv txoj kev sib tw los soj ntsuam kev lag luam, nyob rau hauv lub ntsej muag ntawm Amazon ntau txoj hauv kev loj hlob, peb yuav muaj peev xwm nrhiav tau peb tus kheej lub lag luam xiav dej hiav txwv.
Post lub sij hawm: May-21-2021